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Saturday, April 20, 2024

Yearly Archives: 2005

Mass Market? What Mass Market?

McDonald’s, perhaps what we would call the ultimate mass brand, used to spend two-thirds of its U.S. advertising budget on television. Last year,...

Hare Today, Turtle Tomorrow?

No you haven't read this story of the Hare and the Tortoise before. No it's not the 'new management school' version you've also read....

Dive into something new!

People often ask what I'm doing since I left my job as the country head of creative, in an advertising agency... Well the answer is...

Doing it finally

You can read about it. You can talk about it. You can even recommend it to friends and family. But it all means nothing...

The Incident in Chennai

“Aiyyo saar, your phone costs more than my entire year’s salary!” he said, without an iota of jealousy or shame. In fact, he was...
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