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Archive for October, 2006

noshtradamus here here

Posted in Blatant Self Promotion on October 31, 2006 | 4 Comments »

I’ve been using Blogger for a while now to air thoughts, opinions and news I gather about communication in general. It has been great, and I have a huge number of shy people reading my blog regularly. Yes, I’m saying shy because while the comments are few and far between, Statcounter tells me there are loads [...]

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50 Cent(s) worth of advice for communication pros!

Posted in Common Sense, Debate, Stargazing on October 30, 2006 | Leave a Comment »

What can marketing and communication professionals learn from hip hop / rap artists like 50 Cent, Eminem, LL Cool J, and Snoop Dogg?
Well to begin, let’s do a quick summary of what we know about rap and hip hop music:
1. The artists are aggressive, strong, and have hordes of die hard followers.
2. The music is [...]

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Happy To Be Stuck With You!

Posted in Common Sense, Debate, Stargazing, Talent & Assets on October 27, 2006 | 1 Comment »

What is it that makes people stick to companies? What makes companies stick to each other? What makes countries friends with each other?
Different people will give different reasons and opinions. Some will point to money, similar goals, and common business interests. Another lot would even say language and religion.
As primitive as it may sound, but [...]

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Next Practices – Bottom Up!

Posted in Debate, ICCO, Marketing, Public Relations, Stargazing, Strategy, Trends on October 27, 2006 | Leave a Comment »

Before the ICCO Global Summit 2006, many people were looking forward to Yann Risz speak about “Next Practices” (see link)… And many women were looking forward to meeting Yann Risz in person (see accompanying pic)…
While the women weren’t disappointed by Yann, some people were confused by his session.
I am not going to get into [...]

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Learning from "The Grand Master"

Posted in ICCO, Public Relations, Stargazing on October 27, 2006 | Leave a Comment »

“To begin, let me tell you how happy I am, to be here with you all in New Delhi… In fact, at my age, I am happy to be anywhere at all!” began Harold Burson, the 80-something Founder and Chairman of Burson-Marsteller.
And with these opening remarks, he not only disarmed and connected beautifully with [...]

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What’s someone like you, doing in a place like this?

Posted in Blatant Self Promotion, ICCO, Marketing, Public Relations, Stargazing on October 18, 2006 | Leave a Comment »

Reading my previous post on the ICCO Global Summit a lot of people asked ‘what on earth was I doing at a Summit for PR professionals??’ I mean, I am a student of economics, with a hardcore advertising and marketing background, and I’m now making a living out of strategic design and new media consultancy… [...]

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Comsuming Online "Ban"ter

Posted in Debate, Internet, What Were They Thinking?? on October 17, 2006 | Leave a Comment »

What’s with many governments and authorities, and their constant threats and attempts to ban free speech online? The stated reason is always “national interest”.
Of course, the usual public outcry and debate is about what really constitutes national interest – the interests of those who power the nation, or those who actually make up the nation?
The [...]

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What were they drinking??

Posted in Advertising, Creativity, Shame! Shame!, What Were They Thinking?? on October 13, 2006 | Leave a Comment »

I’ve never really commented in public, but I’ve always believed alcohol advertising – oops! make that bottled drinking water and sundry accessories advertising – in India is completely asinine!
Most of the time the user is shown as some jerky, fast paced, stupidly grinning bloke doing completely insensitive, childish and pretentious things (all at the same [...]

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Forget Best Practices, Think Next Practices!

Posted in Check This Out!, Events, ICCO, Public Relations, Stargazing on October 12, 2006 | Leave a Comment »

Next Practices – How cool a phrase is that! Well the first time I heard it, it was in the context of ICCO – the International Communications Consultancy Organisation, and the theme for the ICCO Global Summit 2006.
That was early this year… the Summit is now concluded… and all the speakers and delegates have gone [...]

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Back to the Future!

Posted in FYI on October 3, 2006 | Leave a Comment »

Hi y’all! It’s odd really, when someone who keeps talking about the future disappears like he’s become history. It’s just that I’ve been so busy helping companies get updated with new media, my own blog got really backdated!
But now I’m back, with promises of sharing a whole lot of stargazing I’ve done in the past [...]

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