For the next couple of days, I’ll be in Pune (Maharashtra, India) on a holiday, with my family. And I am on vacation! So I will probably not post anything till I return, which is around the 5th 15th of January 2007. Why Pune? Well, Pune is where a huge part of my extended Parsi family lives. … Continue reading
A couple of months back, I began parallel publishing my blog here, and on blogger. I planned to use both for a while to see which would be more comfortable to use. I also wanted to know whether the same content gets different traffic on different locations/environments – ie – blogger versus wordpress. There was … Continue reading
When I “left advertising” last year, to “broaden my horizons and find new ways of communicating to the new world of consumers”, most advertising folk I knew didn’t have a clue as to what I was talking about. Admittedly, even I wasn’t sure what was out there, and what all I would have to learn … Continue reading
“He’s so narrow minded, he can look through a keyhole with both eyes at the same time” – This quote I read years ago aptly sums up what I will share with you… soon!
A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking and abilities, he probably felt stifled at McCann. And he probably would have felt the same in any other agency. Then this morning I read an interview with him in AgencyFaqs, … Continue reading
The phrases “No, can’t do!” or “thanks, but no thanks!” don’t quite figure in the vocabulary of advertising, marketing and public relations people, do they? And I mean when it is in the context of standing up for what we believe in, or refusing business because it goes against our values, professional instincts, and the … Continue reading
Marketers who create blogs and try to pass them off as genuine user blogs will more often than not get caught! Adrants now offers a customised “fake blog apology service”! Read about the service (and about some fake blogs exposed) here. .
Infosys in the Nasdaq-100 Index: On 18th December 2006 Indian IT giant Infosys (market capitalisation on nasdaq – $5.6 Billion) is set to join the likes of Adobe, Apple, Cisco, Dell, eBay, Google, and Microsoft in the Nasdaq 100 Index – becoming the first Indian company to do so! Infosys is one of the great … Continue reading
In the 2000 classic “What Women Want” starring Mel Gibson and Helen Hunt – Mel, a hotshot (but arrogant MCP) creative director comes out with brilliant advertising campaigns targeted at women because he develops the ability to read women’s thoughts, and hence know “what women want!” But when you’re not Mel – and you often … Continue reading
I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business… when George Parker exposed the internal memo at Ogilvy… then when Draft-FCB ‘released the lions’… right up to the discovery a couple of days back that Wal-Mart fired Julie Roehm and has put the business … Continue reading
