Monthly Archive: December 2006

Dec 23

Choosing the right blog service

A couple of months back, I began parallel publishing my blog here, and on blogger. I planned to use both for a while to see which would be more comfortable to use. I also wanted to know whether the same content gets different traffic on different locations/environments – ie – blogger versus wordpress. There was …

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Permanent link to this article: http://noshtradamus.com/2006/12/23/choosing-the-right-blog-service/

Dec 23

Fighting the “Keyhole View” of Advertising & Public Relations

When I “left advertising” last year, to “broaden my horizons and find new ways of communicating to the new world of consumers”, most advertising folk I knew didn’t have a clue as to what I was talking about. Admittedly, even I wasn’t sure what was out there, and what all I would have to learn …

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Permanent link to this article: http://noshtradamus.com/2006/12/23/fighting-the-keyhole-view-of-advertising-public-relations-2/

Dec 20

The ‘Keyhole’ view of Advertising and Public Relations

“He’s so narrow minded, he can look through a keyhole with both eyes at the same time” – This quote I read years ago aptly sums up what I will share with you… soon!

Permanent link to this article: http://noshtradamus.com/2006/12/20/the-keyhole-view-of-advertising-and-public-relations/

Dec 20

Santosh Desai, Advertising, and The Way We Are

A couple of days back I read that Santosh Desai was leaving hardcore advertising. Not surprising I thought, for a man of his thinking and abilities, he probably felt stifled at McCann. And he probably would have felt the same in any other agency. Then this morning I read an interview with him in AgencyFaqs, …

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Permanent link to this article: http://noshtradamus.com/2006/12/20/santosh-desai-advertising-and-the-way-we-are/

Dec 18

Advertising, PR, and the Art of Saying “No”

The phrases “No, can’t do!” or “thanks, but no thanks!” don’t quite figure in the vocabulary of advertising, marketing and public relations people, do they? And I mean when it is in the context of standing up for what we believe in, or refusing business because it goes against our values, professional instincts, and the …

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Permanent link to this article: http://noshtradamus.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/

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