I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business… when George Parker exposed the internal memo at Ogilvy… then when Draft-FCB ‘released the lions’… right up to the discovery a couple of days back that Wal-Mart fired Julie Roehm and has put the business [...]
Archive for December 11, 2006
Wal-Mart, Julie Roehm, Draft-FCB – the highs and lows straightened out
Posted: December 11, 2006 by noshtradamus in Advertising, Business Ethics, Common Sense, Learnings, What Were They Thinking??2
