In the 2000 classic “What Women Want” starring Mel Gibson and Helen Hunt – Mel, a hotshot (but arrogant MCP) creative director comes out with brilliant advertising campaigns targeted at women because he develops the ability to read women’s thoughts, and hence know “what women want!” But when you’re not Mel – and you often [...]
Archive for December 12, 2006
What Women Want (Is Usually What Men Don’t)
Posted: December 12, 2006 by noshtradamus in Advertising, Common Sense, Learnings, New Media0
