Comments on: Advertising, PR, and the Art of Saying “No” http://noshtradamus.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/ stargazing about ideas, strategies and communication Fri, 07 May 2010 16:37:40 +0000 hourly 1 http://wordpress.com/ By: Arun Verma http://noshtradamus.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/#comment-166 Arun Verma Tue, 19 Dec 2006 19:47:39 +0000 http://noshtradamus.wordpress.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/#comment-166 Yep, but sometimes you need to take on jobs / projects purely for, as they say, 'to maintain a relationship'. Many of these are mundane, boring projects which dont add to your bottomline but it's difficult to say no to them. And eventually, mant times, it's these these small jobs that work as a long term investment. For me, ' saying no' works if the client in question is new. With old clients, it does tend to become difficult. My 2 paisa. a p.s I like the point where you say that your biggest client should not exceed 30% of your business. Makes sense. But it tends to become a Catch 22 situation. 30% means that we need to have 'more' clients but having 'more' clients kills our competitive edge of giving everyone our undivided attention. Yep, but sometimes you need to take on jobs / projects purely for, as they say, ‘to maintain a relationship’. Many of these are mundane, boring projects which dont add to your bottomline but it’s difficult to say no to them. And eventually, mant times, it’s these these small jobs that work as a long term investment.

For me, ‘ saying no’ works if the client in question is new. With old clients, it does tend to become difficult.

My 2 paisa.

a

p.s I like the point where you say that your biggest client should not exceed 30% of your business. Makes sense. But it tends to become a Catch 22 situation. 30% means that we need to have ‘more’ clients but having ‘more’ clients kills our competitive edge of giving everyone our undivided attention.

]]> By: praffiliate http://noshtradamus.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/#comment-151 praffiliate Mon, 18 Dec 2006 06:44:42 +0000 http://noshtradamus.wordpress.com/2006/12/18/advertising-pr-and-the-art-of-saying-no/#comment-151 I also find it hard to say no sometimes. Especially since the people asking for help or certain things are usually business type friends with whom I talk to on marketing forums. Sometimes you know the partnership isn't going to benefit your business but you feel guilty by saying no. I also find it hard to say no sometimes. Especially since the people asking for help or certain things are usually business type friends with whom I talk to on marketing forums.

Sometimes you know the partnership isn’t going to benefit your business but you feel guilty by saying no.

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