Marketers who create blogs and try to pass them off as genuine user blogs will more often than not get caught! Adrants now offers a customised “fake blog apology service”! Read about the service (and about some fake blogs exposed) here. .
Monthly Archive: December 2006
Permanent link to this article: http://noshtradamus.com/2006/12/15/adrants-offers-fake-blog-apology-service-to-marketers/
Dec 15
The Indian Economy: News that caught my eye this week # 002
Infosys in the Nasdaq-100 Index: On 18th December 2006 Indian IT giant Infosys (market capitalisation on nasdaq – $5.6 Billion) is set to join the likes of Adobe, Apple, Cisco, Dell, eBay, Google, and Microsoft in the Nasdaq 100 Index – becoming the first Indian company to do so! Infosys is one of the great …
Permanent link to this article: http://noshtradamus.com/2006/12/15/the-indian-economy-news-that-caught-my-eye-this-week-002/
Dec 12
What Women Want (Is Usually What Men Don’t)
In the 2000 classic “What Women Want” starring Mel Gibson and Helen Hunt – Mel, a hotshot (but arrogant MCP) creative director comes out with brilliant advertising campaigns targeted at women because he develops the ability to read women’s thoughts, and hence know “what women want!” But when you’re not Mel – and you often …
Permanent link to this article: http://noshtradamus.com/2006/12/12/what-women-want-is-usually-what-men-dont/
Dec 11
Wal-Mart, Julie Roehm, Draft-FCB – the highs and lows straightened out
I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business… when George Parker exposed the internal memo at Ogilvy… then when Draft-FCB ‘released the lions’… right up to the discovery a couple of days back that Wal-Mart fired Julie Roehm and has put the business …
Permanent link to this article: http://noshtradamus.com/2006/12/11/wal-mart-julie-roehm-draft-fcb-the-highs-and-lows-straightened-out/
Dec 09
Random Useful Thought # 002
Being a client to an advertising agency or pr firm automatically entitles you to keep asking for changes in their campaigns. But it doesn’t automatically qualify you to be right.
Permanent link to this article: http://noshtradamus.com/2006/12/09/random-useful-thought-002/
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