It’s that time of the year, when advertising agencies have just finished releasing all their scam work, and are now gearing up by ordering extra pulls and digital files to enter at various creative awards across the world.
Brand Equity in the Economic Times has done a great job in spotting these ads and has published them for us all to see (and perhaps have the juries take note).
I for one think ads created only to win awards are crap and should be trashed publicly.
Besides, agencies that encourage this send out a terrible signal – that don’t bother with doing great stuff on real business. Save your creativity for the scams we’ll pay for at the end of the year.
What’s worse, are the people who do nothing all year except lord over their agencies, because they’ll pull an award winning ad out of a hat at the end of the year. Ads which may win awards, but do nothing for either the sales of the client, or integrity of their agencies.
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