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Wednesday, April 17, 2024

Monthly Archives: March, 2007

Know your “Target Audience”!

For the last 17 years in advertising, I've almost always come across definitions of my male "target audience" as "SEC A/B/C whatever, young, upwardly...

Attrition in Advertising and PR

Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a 'people business' where the products and...
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