Archive for March, 2007

Awesome stuff for Photoshop junkies!

Posted: March 30, 2007 by noshtradamus in Advertising, Creativity
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This vid is long – 4 minutes – but worth every minute of it.

Indian Cricket and the great Blue Bloomer!

Posted: March 30, 2007 by noshtradamus in Advertising, Common Sense, Debate, Learnings, What Were They Thinking??
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So India has crashed out of the ICC Cricket World Cup, and some Indian companies are asking television channels to allow them to pull out of committed advertising spends, or at least reduce the rates they’re charging for airtime! Well that’s expected on one hand, and absurd on the other. But not the way you’d [...]

Know your “Target Audience”!

Posted: March 26, 2007 by noshtradamus in Advertising, Common Sense, Learnings
2

For the last 17 years in advertising, I’ve almost always come across definitions of my male “target audience” as “SEC A/B/C whatever, young, upwardly mobile guy who dreams big and wants to do unconventional things, but is still conventional deep down inside.. he wants the best for himself and his family, but will not do [...]

Random Useful Thought #005

Posted: March 26, 2007 by noshtradamus in Business Ethics, Common Sense, Learnings, Random Useful Thoughts, Talent & Assets, Thinking Aloud
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Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him. “If you don’t want people to say bad things about you, don’t do bad things!” It applies to all of us [...]

Attrition in Advertising and Public Relations

Posted: March 26, 2007 by noshtradamus in Advertising, Business Ethics, Common Sense, Debate, Learnings, Public Relations, Talent & Assets, Trends
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Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a ‘people business’ where the products and services we deliver are really ideas and thoughts of individuals, and an extension of their personalities. The absence of “one right answer” in our business leads people to put their own [...]

Random Useful Thought # 004

Posted: March 15, 2007 by noshtradamus in Common Sense, Learnings, Random Useful Thoughts
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Here’s something which the regional head of an agency I once worked for, used to keep telling us - about the difference between Amateurs and Professionals. “Amateurs work hard and practice so that they can get it right. But professionals work hard and practice so they cannot get it wrong!”