This vid is long – 4 minutes – but worth every minute of it.
Monthly Archive: March 2007
Permanent link to this article: http://noshtradamus.com/2007/03/30/awesome-stuff-for-photoshop-junkies/
Mar 30
Indian Cricket and the great Blue Bloomer!
So India has crashed out of the ICC Cricket World Cup, and some Indian companies are asking television channels to allow them to pull out of committed advertising spends, or at least reduce the rates they’re charging for airtime! Well that’s expected on one hand, and absurd on the other. But not the way you’d …
Permanent link to this article: http://noshtradamus.com/2007/03/30/indian-cricket-and-the-great-blue-bloomer/
Mar 26
Know your “Target Audience”!
For the last 17 years in advertising, I’ve almost always come across definitions of my male “target audience” as “SEC A/B/C whatever, young, upwardly mobile guy who dreams big and wants to do unconventional things, but is still conventional deep down inside.. he wants the best for himself and his family, but will not do …
Permanent link to this article: http://noshtradamus.com/2007/03/26/know-your-target-audience/
Mar 26
Random Useful Thought #005
Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him. “If you don’t want people to say bad things about you, don’t do bad things!” It applies to all of us …
Permanent link to this article: http://noshtradamus.com/2007/03/26/random-useful-thought-005/
Mar 26
Attrition in Advertising and Public Relations
Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a ‘people business’ where the products and services we deliver are really ideas and thoughts of individuals, and an extension of their personalities. The absence of “one right answer” in our business leads people to put their own …
Permanent link to this article: http://noshtradamus.com/2007/03/26/attrition-in-advertising-and-public-relations/
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