For the last 17 years in advertising, I’ve almost always come across definitions of my male “target audience” as “SEC A/B/C whatever, young, upwardly mobile guy who dreams big and wants to do unconventional things, but is still conventional deep down inside.. he wants the best for himself and his family, but will not do … Continue reading
Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him. “If you don’t want people to say bad things about you, don’t do bad things!” It applies to all of us … Continue reading
Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a ‘people business’ where the products and services we deliver are really ideas and thoughts of individuals, and an extension of their personalities. The absence of “one right answer” in our business leads people to put their own … Continue reading
