Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him.
“If you don’t want people to say bad things about you, don’t do bad things!”
It applies to all of us too, doesn’t it? As individuals, or corporates… we are subject to perceptions of people, and the damage this bad talk can cause, depends upon the credibility and perceived agenda of those doing the “bad talk”.
Naturally, individuals who speak on behalf of say ‘the common man’ and ‘all of us’ have more credibility than ‘bad talk’ coming from ‘corporate leaders’ and so called ‘company spokepersons’ because they’re usually seen as people with agendas!
Either way – the point comes back to “If you don’t want people to speak badly about you, don’t do bad things!”
So if you’ve done anything ‘bad’ today, just think about the targets/witnesses of your actions… and then imagine how it can backfire on you! Because it usually does.
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