I’ve been in the business of advertising and communication for 18 years now, and one of the things that never fails to amaze me is how every thing is ‘needed yesterday’. Really… how disorganised can you be? It’s a fact that new brands, products or services don’t suddenly appear magically one quiet afternoon, surprising you, …
Monthly Archive: May 2007
Permanent link to this article: http://noshtradamus.com/2007/05/29/need-it-yesterday-or-why-insane-deadlines-kill-good-advertising/
May 15
Mass Market? What Mass Market??
Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads …
Permanent link to this article: http://noshtradamus.com/2007/05/15/mass-market-what-mass-market/
May 14
Random Useful Thought # 008
Here’s a great quote, alluded to Sam Walton – the founder of Wal-Mart who Time magazine included among the most powerful people in the 20th Century. “There is only one boss. The customer. And he can fire anybody in the company from the Chairman down, simply by spending his money somewhere else.” Relevant Interesting Diversion: TIME …
Permanent link to this article: http://noshtradamus.com/2007/05/14/random-useful-thought-008/
May 14
Digital Road Rage
Here’s a piece from my old blog I thought worth bringing up again. It’s about how navigating the internet, is like driving on the road - and if you’re not careful, you could end up having an accicent! Written in 2005, I think it’s even more relevant today, with the Internet grown many times over since then, …
Permanent link to this article: http://noshtradamus.com/2007/05/14/digital-road-rage/
May 09
Random Useful Thought # 007
The wise only speak when they have something to say. Fools speak, because they have to say something.
Permanent link to this article: http://noshtradamus.com/2007/05/09/random-useful-thought-007/
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