I’ve been in the business of advertising and communication for 18 years now, and one of the things that never fails to amaze me is how every thing is ‘needed yesterday’. Really… how disorganised can you be? It’s a fact that new brands, products or services don’t suddenly appear magically one quiet afternoon, surprising you, [...]
Archive for May, 2007
Need it yesterday – Or why insane deadlines kill good advertising
Posted: May 29, 2007 by noshtradamus in Advertising, Common Sense, Creativity, Learnings, Public Relations, Thinking Aloud, What Were They Thinking??0
Mass Market? What Mass Market??
Posted: May 15, 2007 by noshtradamus in Advertising, Common Sense, Creativity, Debate, Innovation, Internet, Learnings, New Media, Public Relations, StargazingAnother blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads [...]
Random Useful Thought # 008
Posted: May 14, 2007 by noshtradamus in Common Sense, Learnings, Random Useful ThoughtsHere’s a great quote, alluded to Sam Walton – the founder of Wal-Mart who Time magazine included among the most powerful people in the 20th Century. “There is only one boss. The customer. And he can fire anybody in the company from the Chairman down, simply by spending his money somewhere else.” Relevant Interesting Diversion: TIME [...]
Digital Road Rage
Posted: May 14, 2007 by noshtradamus in Common Sense, Internet, Learnings, New Media, Public Relations, TrendsHere’s a piece from my old blog I thought worth bringing up again. It’s about how navigating the internet, is like driving on the road - and if you’re not careful, you could end up having an accicent! Written in 2005, I think it’s even more relevant today, with the Internet grown many times over since then, [...]
The wise only speak when they have something to say. Fools speak, because they have to say something.
India & Richard Gere: Reputation Unwarranted
Posted: May 5, 2007 by noshtradamus in Learnings, What Were They Thinking??I was flipping channels the other night, when I saw the opening images of an episode of E! I like watching the show every once in a while to know what’s happening on the celeb scene and all that… Of course, I always take what I see and hear with a pinch of salt… (er, make that a handful [...]
Random Useful Thought #006
Posted: May 5, 2007 by noshtradamus in Common Sense, Random Useful Thoughts, Thinking AloudAlways think about random useful thoughts, no matter how random they may feel.
The Internet: Good or Bad?
Posted: May 3, 2007 by noshtradamus in Debate, Internet, New Media, Stargazing, Thinking AloudI came across these videos posted online on YouTube, originally created by AOL UK, asking for viewer opinions. Although this was over a year ago, and the internet has dramatically changed in terms of technology and usability, the debate is timeless. Take a look at both videos one after the other. You’ll agree and disagree. [...]
sony thump versus motorokr – no match!
Posted: May 2, 2007 by noshtradamus in Advertising, Common Sense, Creativity, New Products, What Were They Thinking??Some time back I put out a post praising the new MOTOROKR commercial starring Abhishek Bachchan (see link). I still stand by it, and in fact love it even more compared to the new “the thump is here” commercial by Sony Ericsson W200i. Why? Let’s talk basics which the agency/client seem to have forgotten: A [...]
