Mass Market? What Mass Market??

Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads examined, and sacked by clients for wasting money.

Here are my thoughts, backed by some facts (originally written 13th December 2005):

“The fact is, most advertising agencies in India are not easily adapting to the new India. And this has nothing to do with technology – but everything to do with ‘mindsets’, and something to do with budgets!” read more, click here.