Archive for July, 2007

Where have all the Readers gone?

Posted: July 27, 2007 by noshtradamus in Advertising, Common Sense, Learnings, Public Relations, Stargazing, Thinking Aloud, Trends
1

This may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This post is about knowledge. And how we seek it. If, we actually seek it. Most people I see around me today, are content with just withdrawing from their bank balance [...]

You know you’re an iconic Brand when # 002

Posted: July 9, 2007 by noshtradamus in Brands, Common Sense, Endorsement
1

When your brand name shows up in the default dictionary of Microsoft Word When your brand name shows up in the default predictive text of cellphones When your brand appears as the backdrop or centre-piece in a south Indian film song (without you paying for it!) … I will add more as I think of [...]

Where have all the Writers gone??

Posted: July 6, 2007 by noshtradamus in Advertising, Creativity, Debate, Talent & Assets, Thinking Aloud, Trends, What Were They Thinking??
5

There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names [...]