This may sound like a follow up to my previous post on the lack of good writing (and writers) in advertising today. It is not. This post is about knowledge. And how we seek it. If, we actually seek it. Most people I see around me today, are content with just withdrawing from their bank balance …
Monthly Archive: July 2007
Permanent link to this article: http://noshtradamus.com/2007/07/27/where-have-all-the-readers-gone/
Jul 09
You know you’re an iconic Brand when # 002
When your brand name shows up in the default dictionary of Microsoft Word When your brand name shows up in the default predictive text of cellphones When your brand appears as the backdrop or centre-piece in a south Indian film song (without you paying for it!) … I will add more as I think of …
Permanent link to this article: http://noshtradamus.com/2007/07/09/you-know-youre-an-iconic-brand-when-002/
Jul 06
Where have all the Writers gone??
There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names …
Permanent link to this article: http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/
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