<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:georss="http://www.georss.org/georss" xmlns:geo="http://www.w3.org/2003/01/geo/wgs84_pos#" xmlns:media="http://search.yahoo.com/mrss/"
		>
<channel>
	<title>Comments on: Where have all the Writers gone??</title>
	<atom:link href="http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/feed/" rel="self" type="application/rss+xml" />
	<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/</link>
	<description>stargazing about ideas, strategies and communication</description>
	<lastBuildDate>Fri, 07 May 2010 16:37:40 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.com/</generator>
	<item>
		<title>By: noshtradamus</title>
		<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/#comment-5566</link>
		<dc:creator>noshtradamus</dc:creator>
		<pubDate>Wed, 23 Jul 2008 17:03:16 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/2007/07/06/where-have-all-the-writers-gone/#comment-5566</guid>
		<description>thank you mephistopheles!

i agree with you on the fact that everyone in the team is responsible for what comes out eventually. so yes, the copywriter cannot take all the blame.

however, i am also referring to the kind of crap turned out by qualified and supposedly &quot;good writers&quot; in high positions who either a) bully their teams/clients to get their ads through, or b) are actually the ones with the last word on creative in the agency.

i have seen enough bad writers become creative directors, and enough clients who don&#039;t know any better!

i stand by my belief that we have more bad writers than good ones, more ignorant clients than enlightened ones!

and that&#039;s why we see more crap than gold :)</description>
		<content:encoded><![CDATA[<p>thank you mephistopheles!</p>
<p>i agree with you on the fact that everyone in the team is responsible for what comes out eventually. so yes, the copywriter cannot take all the blame.</p>
<p>however, i am also referring to the kind of crap turned out by qualified and supposedly &#8220;good writers&#8221; in high positions who either a) bully their teams/clients to get their ads through, or b) are actually the ones with the last word on creative in the agency.</p>
<p>i have seen enough bad writers become creative directors, and enough clients who don&#8217;t know any better!</p>
<p>i stand by my belief that we have more bad writers than good ones, more ignorant clients than enlightened ones!</p>
<p>and that&#8217;s why we see more crap than gold <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: mephistopheles</title>
		<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/#comment-5565</link>
		<dc:creator>mephistopheles</dc:creator>
		<pubDate>Wed, 23 Jul 2008 16:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/2007/07/06/where-have-all-the-writers-gone/#comment-5565</guid>
		<description>noshtradamus, good post. but you know what? a copywriter is not always responsible for a crappy line (he should never be, but he does). inputs from the account&#039;s guy and most importantly the client ruin the picture, if not always but more often. 

you know that well and everyone in this industry knows it. no wonder, there&#039;s so much of scam work around us today.  

give copywriting a chance! peace.</description>
		<content:encoded><![CDATA[<p>noshtradamus, good post. but you know what? a copywriter is not always responsible for a crappy line (he should never be, but he does). inputs from the account&#8217;s guy and most importantly the client ruin the picture, if not always but more often. </p>
<p>you know that well and everyone in this industry knows it. no wonder, there&#8217;s so much of scam work around us today.  </p>
<p>give copywriting a chance! peace.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Who is this Bombay Bitch?! &#171; noshtradamus</title>
		<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/#comment-5560</link>
		<dc:creator>Who is this Bombay Bitch?! &#171; noshtradamus</dc:creator>
		<pubDate>Fri, 04 Jul 2008 04:54:05 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/2007/07/06/where-have-all-the-writers-gone/#comment-5560</guid>
		<description>[...] Related reading: Where have all the writers gone [...]</description>
		<content:encoded><![CDATA[<p>[...] Related reading: Where have all the writers gone [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: altconsens</title>
		<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/#comment-3970</link>
		<dc:creator>altconsens</dc:creator>
		<pubDate>Tue, 18 Sep 2007 21:46:26 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/2007/07/06/where-have-all-the-writers-gone/#comment-3970</guid>
		<description>Sorry to spam you with comments but I&#039;m really enjoying your posts! I looked up the Whatta Top Ka ad and found it online - appalling and hilarious all at once! Guess I gotta catch up on the &#039;bumbaiyya&#039;, kya? =)</description>
		<content:encoded><![CDATA[<p>Sorry to spam you with comments but I&#8217;m really enjoying your posts! I looked up the Whatta Top Ka ad and found it online &#8211; appalling and hilarious all at once! Guess I gotta catch up on the &#8216;bumbaiyya&#8217;, kya? =)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Srini</title>
		<link>http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/#comment-3134</link>
		<dc:creator>Srini</dc:creator>
		<pubDate>Fri, 13 Jul 2007 06:17:14 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/2007/07/06/where-have-all-the-writers-gone/#comment-3134</guid>
		<description>Guess what.. I got so irritated with the &quot;WHATTA TOP&quot; Ad that I decided to do google the line before I post my resentment on my blog.. And I saw your post... 

My thoughts exactly.. Am not into Advertising or anything.. but as a normal viewer/potential customer, i find these Ads uninspired and lost, to say the least...

Many of the Ads these remind me of the Mad Ad competitions at College.. Aimed at getting cheap slapstick laughs rather than convey any tangible meaning... Even the fevicol Ads that used to lace good messages with humour have gone for the bizzare with the new Alien Ad. 

One Ad that struck the right cord with me was one where a man finds a 500 rupee note in a lonely park... but after a lot of thinking, decides not to take it.. because he cannot bend down to pick it up due to back pain... and then the brand name is shown... hilarious and to the point..</description>
		<content:encoded><![CDATA[<p>Guess what.. I got so irritated with the &#8220;WHATTA TOP&#8221; Ad that I decided to do google the line before I post my resentment on my blog.. And I saw your post&#8230; </p>
<p>My thoughts exactly.. Am not into Advertising or anything.. but as a normal viewer/potential customer, i find these Ads uninspired and lost, to say the least&#8230;</p>
<p>Many of the Ads these remind me of the Mad Ad competitions at College.. Aimed at getting cheap slapstick laughs rather than convey any tangible meaning&#8230; Even the fevicol Ads that used to lace good messages with humour have gone for the bizzare with the new Alien Ad. </p>
<p>One Ad that struck the right cord with me was one where a man finds a 500 rupee note in a lonely park&#8230; but after a lot of thinking, decides not to take it.. because he cannot bend down to pick it up due to back pain&#8230; and then the brand name is shown&#8230; hilarious and to the point..</p>
]]></content:encoded>
	</item>
</channel>
</rss>
