- When your brand name shows up in the default dictionary of Microsoft Word
- When your brand name shows up in the default predictive text of cellphones
- When your brand appears as the backdrop or centre-piece in a south Indian film song (without you paying for it!)
… I will add more as I think of them. Don’t hesitate to add here 
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4. When you brand name is pronounced in more that one way
Posted by Fayiz | March 8, 2008, 4:42 am