Rumours, Half Truths, Surprising Facts – Every Brand and Company in the world is surrounded by them. Most don’t know how to deal with them, and end up behaving like an Ostrich – which means you have dirt on your face, and you cannot fly. The internet makes the situation worse (and Neil French will [...]
Archive for September, 2007
PR and New Media: Dealing with Online “Verbalanche”
Posted: September 25, 2007 by noshtradamus in Learnings, New Media, Public RelationsTags: Jonathan Schwartz, Microsoft, Sun
2
Hutch is now Vodafone! …but what’s Hutch??
Posted: September 24, 2007 by noshtradamus in Brands, New MediaTags: Hutch, Vodafone
It was a sad day for many of us in India, especially “Brand Watchers” who have lived with the brand Hutch for so many years. We experienced great service, terrific advertising, and I personally felt a huge sense of pride, thanks to this brand – both as consumer of its services, and an Indian communication [...]
You know you’re an Iconic Brand when you find thousands of videos of your Brand on YouTube – and you put up only one or two yourself! On YouTube you will find user ‘using the Brand’ videos, your ads, parodies of your ads, even new ads created by someone else for you based on how [...]
Indian Railways online..? Not really!
Posted: September 20, 2007 by noshtradamus in E-Commerce, Information TechnologyThe day before yesterday I booked a couple of train tickets online at the Indian Railways online reservation site. Thinking all along (until I booked the tickets) that this giant slowpoke elephant (thanks or no thanks to Lalu Prasad Yadav) had finally come of age – technology age. Nope. It has not come of age. [...]
In a ruling two days back, the European Court of First Instance which is one of the highest legal bodies in the European Union (EU), imposed hefty fines and asked Microsoft to comply with a couple of key directives a) it should in EU countries, unbundle the add-ons like Windows Media Player in its Windows [...]
Website Error? then laugh!
Posted: September 18, 2007 by noshtradamus in Humour, Information TechnologyHere’s an interesting error report I just came across while surfing the ‘net! It made light of the moment and got me to talk about it, rather than complain and curse! The site name has been blurred to protect the identity of…. well err, me. Because this is like national television and I don’t want [...]
Technology and the knowledge within
Posted: September 18, 2007 by noshtradamus in Information Technology, New MediaMost companies are a treasure house of information and knowledge. Case studies, Client Backgrounds, Industry Knowledge, Tools & Techniques, Industry Best Practices – they all exist in every organisation in some form or another – but this knowledge remains a closely guarded secret in dusty folders, in archived files on various hard disks, and more [...]
Random Useful Thought # 009: “The Media”
Posted: September 17, 2007 by noshtradamus in Internet, New Media, Public Relations, Random Useful Thoughts‘The All Powerful Media’ isn’t just ‘the media’ anymore. “The All Powerful Media’ now includes your Consumer, and everyone else like him or her, who has an opinion and access to the internet! See related articles: Blogging India Means Business | The First “B” of Marketing
When Theodore Sturgeon spoke in defense of science fiction writing, he spouted what has now become a universally accepted truth – 90% of everything is crud. Not surprisingly, Amit Varma in his defense of Bloggers published in the Mint uses the Sturgeon Revelation to deflect the criticism aimed at Bloggers and blogging in general nowadays. He [...]
George Parker, Technology, and 9/11
Posted: September 13, 2007 by noshtradamus in Information Technology, LearningsIn a rare post on his blog that is sans cuss-words, the intrepid George Parker republished an article written by him 6 years back, on the triumph and failure of information and communication technology during 9/11. In a well thought out piece originally written for a magazine called Technology Marketing published by Adweek, George Parker insightfully [...]
