Sep 25
Rumours, Half Truths, Surprising Facts – Every Brand and Company in the world is surrounded by them. Most don’t know how to deal with them, and end up behaving like an Ostrich – which means you have dirt on your face, and you cannot fly. The internet makes the situation worse (and Neil French will …
Permanent link to this article: http://noshtradamus.com/2007/09/25/pr-and-new-media-dealing-with-online-verbalanche/
Sep 24
It was a sad day for many of us in India, especially “Brand Watchers” who have lived with the brand Hutch for so many years. We experienced great service, terrific advertising, and I personally felt a huge sense of pride, thanks to this brand – both as consumer of its services, and an Indian communication …
Permanent link to this article: http://noshtradamus.com/2007/09/24/hutch-is-now-vodafone-but-whats-hutch/
Sep 21
You know you’re an Iconic Brand when you find thousands of videos of your Brand on YouTube – and you put up only one or two yourself! On YouTube you will find user ‘using the Brand’ videos, your ads, parodies of your ads, even new ads created by someone else for you based on how …
Permanent link to this article: http://noshtradamus.com/2007/09/21/you-know-youre-an-iconic-brand-when-003/
Sep 20
The day before yesterday I booked a couple of train tickets online at the Indian Railways online reservation site. Thinking all along (until I booked the tickets) that this giant slowpoke elephant (thanks or no thanks to Lalu Prasad Yadav) had finally come of age – technology age. Nope. It has not come of age. …
Permanent link to this article: http://noshtradamus.com/2007/09/20/indian-railways-online-not-really/
Sep 19
In a ruling two days back, the European Court of First Instance which is one of the highest legal bodies in the European Union (EU), imposed hefty fines and asked Microsoft to comply with a couple of key directives a) it should in EU countries, unbundle the add-ons like Windows Media Player in its Windows …
Permanent link to this article: http://noshtradamus.com/2007/09/19/in-defense-of-microsoft/
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