‘The All Powerful Media’ isn’t just ‘the media’ anymore.
“The All Powerful Media’ now includes your Consumer, and everyone else like him or her, who has an opinion and access to the internet!
See related articles: Blogging India Means Business | The First “B” of Marketing

Nice idea.
Linked to this is the concept of CMR. Not CRM, CMR.
‘Customer Managed Relationships’.
Or indeed, ‘Consumer Managed Relationships’.
rgs,, Chris from rawstylus.wordress.com