“The biggest impediment to mobile marketing is not technology platforms, but capable creative and media planning”
- Mike Baker VP, Head – Ad Business, Nokia
(spotted in Brand Equity, in The Economic Times, dated 12 December 2007)
“The biggest impediment to mobile marketing is not technology platforms, but capable creative and media planning”
- Mike Baker VP, Head – Ad Business, Nokia
(spotted in Brand Equity, in The Economic Times, dated 12 December 2007)