Almost a decade ago, I was going through an emotionally tough phase of my life – questions about what I was doing, where I was doing, and whether I would get what I want were flooding my mind, causing me much anxiety and generally making me restless. Then suddenly I received this email. I forget [...]
Archive for March, 2008
The Secret of Happiness
Posted: March 18, 2008 by noshtradamus in Learnings, Thinking AloudTags: Common Sense, Complaining, Cribbing, Dissatisfaction, Fixations, Happiness, Joy, Life, Sadness
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How to choose an Advertising Agency (no, not the “give-back-commission” method)
Posted: March 13, 2008 by noshtradamus in Advertising, Common Sense, Marketing, Public Relations, Talent & AssetsTags: human resources, Marketing, mutual respect, partnerships, pitch consultant, relationships, Strategy
Last week I was chatting with the CEO of a brand new company in the entertainment business. And as we talked about his business strategy and marketing plans, the conversation naturally veered towards advertising. It turned out he was on the verge of signing on an agency, which he admitted gave him the second best [...]
India rocks the world’s richest people list!
Posted: March 7, 2008 by noshtradamus in Indian EconomyTags: Ambani, Billionaires, india, infrastructure, Mittal, wealth
Forbes just released its annual billionaires list. And guess what..? ‘Poor’ India has 4 individuals in the top 10 list; 6 in the top 100; And 43 others down the line; bringing the total number of acknowledged Indian billionaires to 53! The top 10 list includes (the Indians are in italics): 01. Warren Buffet US$ 62 bn [...]
Looking Ludhiana, Talking Tokyo: Why Yamaha has lost it, in India
Posted: March 6, 2008 by noshtradamus in Advertising, Common Sense, Marketing, Public Relations, StrategyTags: 2-wheelers, bajaj, hero honda, motorcycles, Yamaha
This morning I read a news report that Japanese 2-wheeler giant Yamaha plans to replace its existing JV in India with a new JV with Mitsui and Co. The given reason: The current JV is making losses since 2001. The reports go on to say that Mitsui will pick up a 30% stake in Yamaha [...]
What Comments on the Indian Budget really mean!
Posted: March 1, 2008 by noshtradamus in Humour, Indian Economy, Thinking AloudAs Finance Minister P. Chidambaram revealed the Budget 2008 in the Indian Parliament yesterday, an expected lot of reactions were heard from politicians all around. Without naming names, here’s some of the key comments and a tongue-in-cheek take on what they really mean: When they say: It’s a populist budget, aimed at the elections What [...]
