This morning I read a news report that Japanese 2-wheeler giant Yamaha plans to replace its existing JV in India with a new JV with Mitsui and Co. The given reason: The current JV is making losses since 2001.
The reports go on to say that Mitsui will pick up a 30% stake in Yamaha India [...]
Archive for March 6th, 2008
Looking Ludhiana, Talking Tokyo: Why Yamaha has lost it, in India
Posted in Advertising, Common Sense, Marketing, Public Relations, Strategy, tagged 2-wheelers, bajaj, hero honda, motorcycles, Yamaha on March 6, 2008 | 2 Comments »
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