Last week I was chatting with the CEO of a brand new company in the entertainment business. And as we talked about his business strategy and marketing plans, the conversation naturally veered towards advertising. It turned out he was on the verge of signing on an agency, which he admitted gave him the second best [...]
Archive for March 13, 2008
How to choose an Advertising Agency (no, not the “give-back-commission” method)
Posted: March 13, 2008 by noshtradamus in Advertising, Common Sense, Marketing, Public Relations, Talent & AssetsTags: human resources, Marketing, mutual respect, partnerships, pitch consultant, relationships, Strategy
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