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	<title>Comments on: How to choose an Advertising Agency (no, not the &#8220;give-back-commission&#8221; method)</title>
	<atom:link href="http://noshtradamus.com/2008/03/13/how-to-choose-an-advertising-agency-no-not-the-kick-backs-method/feed/" rel="self" type="application/rss+xml" />
	<link>http://noshtradamus.com/2008/03/13/how-to-choose-an-advertising-agency-no-not-the-kick-backs-method/</link>
	<description>stargazing about strategies, ideas, and life in general</description>
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		<title>By: Barrett Rossie</title>
		<link>http://noshtradamus.com/2008/03/13/how-to-choose-an-advertising-agency-no-not-the-kick-backs-method/#comment-5579</link>
		<dc:creator><![CDATA[Barrett Rossie]]></dc:creator>
		<pubDate>Tue, 05 Aug 2008 01:29:53 +0000</pubDate>
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		<description><![CDATA[Nice post! But I quibble a bit with points 10 - 15. 

In most cases, the agency should not be giving you ideas before you hire them. Agencies get paid for (1) coming up with ideas and (2) executing them. Good ideas are probably more valuable and they shouldn&#039;t be given away freely.

If by &quot;ideas&quot; you meant their approach to solving problems... that&#039;s more like it.]]></description>
		<content:encoded><![CDATA[<p>Nice post! But I quibble a bit with points 10 &#8211; 15. </p>
<p>In most cases, the agency should not be giving you ideas before you hire them. Agencies get paid for (1) coming up with ideas and (2) executing them. Good ideas are probably more valuable and they shouldn&#8217;t be given away freely.</p>
<p>If by &#8220;ideas&#8221; you meant their approach to solving problems&#8230; that&#8217;s more like it.</p>
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		<title>By: Partho</title>
		<link>http://noshtradamus.com/2008/03/13/how-to-choose-an-advertising-agency-no-not-the-kick-backs-method/#comment-5503</link>
		<dc:creator><![CDATA[Partho]]></dc:creator>
		<pubDate>Mon, 17 Mar 2008 07:04:21 +0000</pubDate>
		<guid isPermaLink="false">http://noshtradamus.wordpress.com/?p=220#comment-5503</guid>
		<description><![CDATA[Fantastic article noshtradamus! ...loved it..shud defntly be published in an industry publication :-)]]></description>
		<content:encoded><![CDATA[<p>Fantastic article noshtradamus! &#8230;loved it..shud defntly be published in an industry publication <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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