As I was writing the post below, it suddenly struck me how I automatically used the terms “Agency Heads” and “Corporate Leaders”. I then realised that they’re part of common parlance, and how we in the advertising and marketing business, including related media, address the people at the top of their respective entities. So Agency CEOs are just “heads” and …
Monthly Archive: April 2008
Permanent link to this article: http://noshtradamus.com/2008/04/02/whats-in-a-name-and-nomenclature/
Apr 01
Advertising and Marketing industry to become idiot-proof and more “professional”!
In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and corporate leaders are expected to meet today and arrive at certain common guidelines for recruitment, training, work processes, and campaign evaluation. The meeting is supported by all the Ad Clubs of …
Permanent link to this article: http://noshtradamus.com/2008/04/01/advertising-and-marketing-industry-to-become-idiot-proof-and-more-professional/
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