Daily Archive: April 1, 2008

Apr 01

Advertising and Marketing industry to become idiot-proof and more “professional”!

In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and corporate leaders are expected to meet today and arrive at certain common guidelines for recruitment, training, work processes, and campaign evaluation. The meeting is supported by all the Ad Clubs of …

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