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Archive for April 2, 2008

What’s in a name and nomenclature?

As I was writing the post below, it suddenly struck me how I automatically used the terms “Agency Heads” and “Corporate Leaders”. I then realised that they’re part of common parlance, and how we in the advertising and marketing business, including related media, address the people at the top of their respective entities. So Agency CEOs are just “heads” and … Continue reading »

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