What’s in a name and nomenclature?

As I was writing the post below, it suddenly struck me how I automatically used the terms “Agency Heads” and “Corporate Leaders”.

I then realised that they’re part of common parlance, and how we in the advertising and marketing business, including related media, address the people at the top of their respective entities.

So Agency CEOs are just “heads” and not “leaders”?And Client CEOs are “leaders” not “heads”?

Are we subliminally saying ad agency CEOs rise to the top, but then sit back while someone else does the leading? Or worse (shudder) agencies are actually leaderless and their work and culture is dictated by clients?

Which brings me to client CEOs. Are we subliminally saying that they may be leading the team, but they’re not necessarily the head of the company..?The real head (or line manager) is someone sitting in Hong Kong, Singapore, London or New York?

Heh, heh… don’t take me too seriously… just think about it