Monthly Archive: July 2008

Jul 29

A Cuil new “search engine”

  I was about to write a post on “cuil” (pronounced cool) the new search engine created by former employees of google, when I came upon this post at MoneyManagement’s Weblog. It is a comprehensive review, so I won’t try and duplicate the effort in detail. But here’s my quick summary on two key factors …

Continue reading »

Permanent link to this article: http://noshtradamus.com/2008/07/29/a-cuil-new-search-engine/

Jul 26

How celebs get fired – via CNN

“A good pitchman can boost any product’s name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing.”   We constantly debate the pros and cons of celebrity endorsement of brands. Millions of Dollars/Rupees are paid every year to …

Continue reading »

Permanent link to this article: http://noshtradamus.com/2008/07/26/how-celebs-get-fired-via-cnn/

Jul 19

Attrition in Advertising – CEOspeak

Yesterday I read an interesting article in Mint, where CEOs of six of India’s large advertising agencies shared their perspectives on attrition and how they’re coping with it. The article, because it appeared in Mint which is a “business paper”, set the context as “attrition being a part of reduced ad spends and global slowdowns”. …

Continue reading »

Permanent link to this article: http://noshtradamus.com/2008/07/19/attrition-in-advertising-ceospeak/

Jul 04

Who is this Bombay Bitch?!

She’s in my face (and probably yours too) every morning. She’s got attitude. She’s very aware of what’s going on. She has a clear point of view ~ which she expresses with wit, sarcasm, to-the-point-bluntness, and a whole lot of flair..! Yeah, she’s a whole lot of fun, and I love to see her in my …

Continue reading »

Permanent link to this article: http://noshtradamus.com/2008/07/04/who-is-this-bombay-bitch/

Jul 03

What I have seen… What we have seen..

It’s been three whole months since I wrote my last post. During this time, I was busy, and then I was on holiday While I might not have been writing, I have been watching. I have been watching everything that’s going on around us in our world, and in the advertising n marketing world in …

Continue reading »

Permanent link to this article: http://noshtradamus.com/2008/07/03/what-i-have-seen-what-we-have-seen/