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Archive for July, 2008

A Cuil new “search engine”

Posted in Check This Out!, New Media, New Products, tagged , , on July 29, 2008 | 2 Comments »

 
I was about to write a post on “cuil” (pronounced cool) the new search engine created by former employees of google, when I came upon this post at MoneyManagement’s Weblog.
It is a comprehensive review, so I won’t try and duplicate the effort in detail. But here’s my quick summary on two key factors for search:
1. [...]

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How celebs get fired – via CNN

Posted in Advertising, Debate, Marketing, tagged , , on July 26, 2008 | Leave a Comment »

“A good pitchman can boost any product’s name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing.”
We constantly debate the pros and cons of celebrity endorsement of brands. Millions of Dollars/Rupees are paid every year to celebrities big [...]

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Attrition in Advertising – CEOspeak

Posted in Advertising, Common Sense, Learnings, Marketing, Talent & Assets, tagged , , , , , , on July 19, 2008 | 3 Comments »

Yesterday I read an interesting article in Mint, where CEOs of six of India’s large advertising agencies shared their perspectives on attrition and how they’re coping with it.
The article, because it appeared in Mint which is a “business paper”, set the context as “attrition being a part of reduced ad spends and global slowdowns”. The [...]

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Who is this Bombay Bitch?!

Posted in Check This Out!, Copywriters, Creativity, Marketing, Media, Public Relations, wow, tagged , , , , , , on July 4, 2008 | 4 Comments »

She’s in my face (and probably yours too) every morning. She’s got attitude. She’s very aware of what’s going on. She has a clear point of view ~ which she expresses with wit, sarcasm, to-the-point-bluntness, and a whole lot of flair..! Yeah, she’s a whole lot of fun, and I love to see her in my [...]

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What I have seen… What we have seen..

Posted in Advertising, Learnings, Public Relations, Thinking Aloud, tagged , , , , , , , , , , , , on July 3, 2008 | Leave a Comment »

It’s been three whole months since I wrote my last post. During this time, I was busy, and then I was on holiday :) While I might not have been writing, I have been watching. I have been watching everything that’s going on around us in our world, and in the advertising n marketing world [...]

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