How celebs get fired – via CNN

“A good pitchman can boost any product’s name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing.”

We constantly debate the pros and cons of celebrity endorsement of brands. Millions of Dollars/Rupees are paid every year to celebrities big and small to flash a smile, and pretend they use whatever it is their company makes.

I personally believe that:

1. celebrity endorsements help brands stand out in the clutter of advertising
2. celebrity endorsements usually highlight only the category and the ad, not necessary drive recall of specific brand
3. celebrity endorsement is more often than not, an excuse for lazy strategy

I could go on and on on the subject, but instead let me point you to an article I found on CNN – on the flip side of siding with a celeb ~ ie. what happens when celebs go bad? how do brands react? With some international examples.

Read the article on cnn.com here.