I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and [...]
Archive for August, 2008
Incredible India: Incredibly callous? Incredibly corrupt?!
Posted: August 27, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Debate, Indian Economy, Marketing, Public Relations, Strategy, Talent & Assets, Thinking AloudTags: Brands, Corruption, Democracy, india, Progress
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Tata, West Bengal. Bye-bye, blackmail?
Posted: August 24, 2008 by noshtradamus in Common Sense, Indian Economy, Learnings, Stargazing, TrendsTags: Capitalism, Communism, CPI, Progress, Singur, Tata
I was most happy to read about news, that the Tatas are considering moving out of Singur in West Bengal, and setting up the Nano plant elsewhere! It is about time the corporate world stops cowering to pressure from mindless mobs led by out-of-portfolio politicians, and stands up to say: “hey! we bring money into [...]
Dubai Diaries, Part 3 – The Perfect BPO Model
Posted: August 9, 2008 by noshtradamus in Brands, Common Sense, Innovation, Learnings, Marketing, Public Relations, Strategy, Talent & AssetsTags: BPO, Brands, Dubai, Economy, infrastructure, Success, UAE
So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting with Gaurav, Rajan, Michelle and Aman* . As I looked at my fellow desis buzzing around the [...]
Dubai Diaries, Part 2 – Paradoxes Galore
Posted: August 4, 2008 by noshtradamus in Learnings, Marketing, TrendsTags: Culture, Dubai, Economy, Islam, Middle East, People, UAE
Huge malls in the middle of the hot desert. Ski-slopes covered with snow, and marinas with boats, in the middle of the malls! This is fact, not fiction in Dubai. And the list of such paradoxes here, is endless. Every waking moment since I arrived last Thursday, has been spent reversing my perceptions of the [...]
Dubai Diaries, Part 1 – First Impressions
Posted: August 1, 2008 by noshtradamus in Learnings, Marketing, Strategy, Talent & AssetsTags: Dubai, Economy, emerging markets, UAE
I landed in the middle-east for the first time in my life yesterday – into Dubai. The first glimpses I got of the land below courtesy of the forward and downward camera of the Emirates Boeing 777, was of endless desert covered in a carpet of dust and heat. But as the aircraft landed and [...]
