The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar [...]
Archive for October, 2008
CEO Brand Ambassadors and the “Main Hoon Na!” syndrome
Posted: October 25, 2008 by noshtradamus in Advertising, Brands, Business Ethics, Creativity, Customer Service, Endorsement, Marketing, Public Relations, What Were They Thinking??3
Indian Advertising and the “billing” tamasha
Posted: October 21, 2008 by noshtradamus in Advertising, Marketing, Public Relations, What Were They Thinking??Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy [...]
