The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar … Continue reading
Somewhere towards the end of my career as an “advertising professional” I realised the business of advertising had become more about “getting billing” and less about “adding value” and it was the key reason I switched to being an independent consultant. I don’t blame them really, because most ad agencies are reeling under the double-whammy … Continue reading
