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Friday, April 19, 2024

Yearly Archives: 2009

Hard times? Talk tough. Talk smart. Talk focussed.

Contrary to popular perception (and current brand behaviour all around) you don't pussy-foot around communication when you're in the middle of hard times. In Hindi...

India 2008: Working Harder, Working Smarter

2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep...

Will SBI please stop wasting money?!

"Ouch!" That's the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage...
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