Archive for February, 2009

“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: [...]

Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices.  Every length you take, every move you make… (with apologies to the Police) When you download the [...]

I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn [...]

A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM [...]