Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]
Archive for April, 2009
Hard times? Talk tough. Talk smart. Talk focussed.
Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, Strategy1
India 2008: Working Harder, Working Smarter
Posted: April 1, 2009 by noshtradamus in Advertising, Brands, Indian Economy, Industry Review, Marketing2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, [...]
