Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of …
Monthly Archive: April 2009
Permanent link to this article: http://noshtradamus.com/2009/04/25/hard-times-talk-tough-talk-smart-talk-focussed/
Apr 01
India 2008: Working Harder, Working Smarter
2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, …
Permanent link to this article: http://noshtradamus.com/2009/04/01/india-2008-working-harder-working-smarter/
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