hello anusha remember me? this is one of the oddest ‘friend request’ i have sent. i knew you years ago and we even shared the same cubicle for a while i think… now we are on different planets, smiling at each other with a hi when our orbits randomly cross… friends, once. memories, still. and [...]
Author Archive
What’s in a name?
Posted: April 2, 2010 by noshtradamus in Advertising, Common Sense, Learnings, Talent & AssetsYesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! [...]
Check out 7 Reasons Why You Should Fear Google
Posted: May 22, 2009 by noshtradamus in Debate, Internet, Marketing, New MediaAdmittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog
It’s just Economics, stupid…
Posted: May 1, 2009 by noshtradamus in Advertising, Common Sense, Indian Economy, Marketing, Politics, What Were They Thinking??As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most [...]
Hard times? Talk tough. Talk smart. Talk focussed.
Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, StrategyContrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]
India 2008: Working Harder, Working Smarter
Posted: April 1, 2009 by noshtradamus in Advertising, Brands, Indian Economy, Industry Review, Marketing2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, [...]
IPL Out, Politics In!
Posted: March 22, 2009 by noshtradamus in Common Sense, IPL, Public Relations, What Were They Thinking??Okay, I see Breaking News on CNN that the organisers of IPL have decided to hold the tournament outside India. Simultaneously, I see Narendra Modi slamming the government on the security reasons that have led to this decision. Of course, Modi is not alone with his vulture-like behaviour, as I see the rest of the [...]
Will SBI please stop wasting money?!
Posted: February 17, 2009 by noshtradamus in Advertising, Brands, Common Sense, Marketing, What Were They Thinking??Tags: SBI
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: [...]
Google Latitude: Big Brother is tracking me!
Posted: February 6, 2009 by noshtradamus in Debate, Innovation, New Media, New ProductsTags: Big Brother, Blackberry, Google, Google Maps, GPS, Loopt, Maps, Spy vs Spy, Where
Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices. Every length you take, every move you make… (with apologies to the Police) When you download the [...]
