“One of these days, I have to start writing again!!!”
“So you think you can tell, heaven from hell… blue skies from pain..?”
“In Die Nacht!”
“If you don’t stand for something, you will fall for everything”
“Consumers are no longer buying brands, they’re buying experiences. What’s your brand experience?”
In his column in the Mint yesterday, Niranjan Rajadhyaksha writes about the fall of Nokia in the context of the Schumpeter warning on competition – that it comes not from price, or other players, but from a company’s own inability to keep up with the times and change. Change, Schumpeter pointed out, will come in … Continue reading
Today, I’d like to pay a tribute to the people of Egypt – on both sides of the walls we saw coming up in the preceding weeks. I pay tribute to the men and women who protested peacefully, without violence, yet stood firm behind their convictions. And I pay tribute to the Egyptian Army and … Continue reading
For all you social media evangelists and digital marketing professionals, here’s a great example of branded content with great viral potential. It’s a joke going around on SMS and BBM: Neil Armstrong lands on the moon, only to find two Indians already there! “Who the F*** are you??!” he asks in dismay. Pat comes the … Continue reading
Admittedly this is not exactly new, but I was going through my books this morning and came across “New Thinking For The New Millennium” by Edward De Bono. As I read the synopsis and the first page, it hit me ~ this is so relevant today, actually more so today than it was at the … Continue reading
I’ve often debated the merits of being an assertive, lead-from-the-front, the-boss-is-always-right kind of leader, versus being a nurturing, i-am-right-behind-you, what-do-you-think kind of leader. And for me, the latter has always won the debate. However, I hear plenty of arguments in favor of the former school of thought, and also see great merits in it. Today … Continue reading
