Feb 03
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM …
Permanent link to this article: http://noshtradamus.com/2009/02/03/the-role-of-digitalagencies/
Nov 08
There was a time when, as an ad agency person, all the Marketing Managers I interacted with were experienced, scary people who knew their jobs inside and out, and could even teach me a thing or two about my own. Likewise, Marketing Managers today are scary people too, but for different reasons. Most of them are professional …
Permanent link to this article: http://noshtradamus.com/2008/11/08/dial-marketing-for-murder/
Nov 07
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what …
Permanent link to this article: http://noshtradamus.com/2008/11/07/yobama-learnings-from-the-us-presidential-elections/
Nov 06
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but …
Permanent link to this article: http://noshtradamus.com/2008/11/06/bharti-wears-new-colours-and-showcases-new-corporate-identity/
Nov 05
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena …
Permanent link to this article: http://noshtradamus.com/2008/11/05/kareena-looks-above-all/
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