In his column in the Mint yesterday, Niranjan Rajadhyaksha writes about the fall of Nokia in the context of the Schumpeter warning on competition – that it comes not from price, or other players, but from a company’s own inability to keep up with the times and change. Change, Schumpeter pointed out, will come in …
Category Archive: Brands
Permanent link to this article: http://noshtradamus.com/2011/02/17/the-challenge-within-the-inability-to-change-with-the-times/
Feb 06
Branded Content With Great Viral Potential
For all you social media evangelists and digital marketing professionals, here’s a great example of branded content with great viral potential. It’s a joke going around on SMS and BBM: Neil Armstrong lands on the moon, only to find two Indians already there! “Who the F*** are you??!” he asks in dismay. Pat comes the …
Permanent link to this article: http://noshtradamus.com/2011/02/06/branded-content-with-great-viral-potential/
Nov 29
Of Reputation and Secrets
I don’t always agree with him, nor do I like his blatant style of pushing his own agenda, but for once I agree with Mahesh Murthy in this tweet of his. All those years of building up credibility, threatened (not dashed to the ground) by keeping bad company! I will add, this is true in both …
Permanent link to this article: http://noshtradamus.com/2010/11/29/of-reputation-and-secrets/
Nov 04
Digital Road Rage – Redux
Here’s a post I first wrote exactly five years ago to this date, on 4th November, 2005! And yes, I’ve been blogging since before most people had internet in India! I am republishing it today, because I think it is still very relevant here in 2010, as it was in 2005. Because while technology has …
Permanent link to this article: http://noshtradamus.com/2010/11/04/digital-road-rage-redux/
Apr 25
Hard times? Talk tough. Talk smart. Talk focussed.
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of …
Permanent link to this article: http://noshtradamus.com/2009/04/25/hard-times-talk-tough-talk-smart-talk-focussed/
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