In his column in the Mint yesterday, Niranjan Rajadhyaksha writes about the fall of Nokia in the context of the Schumpeter warning on competition – that it comes not from price, or other players, but from a company’s own inability to keep up with the times and change. Change, Schumpeter pointed out, will come in … Continue reading
For all you social media evangelists and digital marketing professionals, here’s a great example of branded content with great viral potential. It’s a joke going around on SMS and BBM: Neil Armstrong lands on the moon, only to find two Indians already there! “Who the F*** are you??!” he asks in dismay. Pat comes the … Continue reading
What the Tatas nurtured over a century, Niira Radia & Vaishnavi have demolished in a week. #MediaMafia— Mahesh Murthy (@maheshmurthy) November 29, 2010 Mahesh Murthy is right. All those years of building up credibility, threatened (not dashed to the ground) by keeping bad company! I will add, this is true in both our professional and … Continue reading
If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading
Here’s a post I first wrote exactly five years ago to this date, on 4th November, 2005! And yes, I’ve been blogging since before most people had internet in India! I am republishing it today, because I think it is still very relevant here in 2010, as it was in 2005. Because while technology has … Continue reading
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of … Continue reading
2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, … Continue reading
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: … Continue reading
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM … Continue reading
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what … Continue reading
