2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, …
Category Archive: Brands
Permanent link to this article: http://noshtradamus.com/2009/04/01/india-2008-working-harder-working-smarter/
Feb 17
Will SBI please stop wasting money?!
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: …
Permanent link to this article: http://noshtradamus.com/2009/02/17/will-sbi-please-stop-wasting-money/
Feb 03
The Role of DigitalAgencies
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM …
Permanent link to this article: http://noshtradamus.com/2009/02/03/the-role-of-digitalagencies/
Nov 07
Y’Obama – Learnings from the US Presidential Elections
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what …
Permanent link to this article: http://noshtradamus.com/2008/11/07/yobama-learnings-from-the-us-presidential-elections/
Nov 06
Bharti wears new colours and showcases new corporate identity!
Wow. I just picked up The Times of India which I hadn’t read all day and *boom* it hit me – the full page ad revealing Bharti’s new logo and corporate identity. I don’t much care for the ad which is sweetly written with all the right things thrown in (amateur copywriter at work) but …
Permanent link to this article: http://noshtradamus.com/2008/11/06/bharti-wears-new-colours-and-showcases-new-corporate-identity/
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