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Business Ethics

This category contains 13 posts

Of Reputation and Secrets

What the Tatas nurtured over a century, Niira Radia & Vaishnavi have demolished in a week. #MediaMafia— Mahesh Murthy (@maheshmurthy) November 29, 2010 Mahesh Murthy is right. All those years of building up credibility, threatened (not dashed to the ground) by keeping bad company! I will add, this is true in both our professional and … Continue reading »

Digital Road Rage – Redux

Here’s a post I first wrote exactly five years ago to this date, on 4th November, 2005! And yes, I’ve been blogging since before most people had internet in India! I am republishing it today, because I think it is still very relevant here in 2010, as it was in 2005. Because while technology has … Continue reading »

It’s Morning in India via NYTimes.com

There’s a lot being written and a lot being said about the recent “protectionist” stance adopted by some states, and the rising voices against “outsourcing” in the US. I have been watching from the sidelines, because it doesn’t affect me directly, as yet, but I know it may soon… I read something today that pushed … Continue reading »

Copyright fraud (?) by a “blogger”

Every now and then I spot incoming links to my blog, from a site called Business Way which I discover is using my content as is, to attract traffic. And I am not alone in getting my stuff streamed without credit – there are other sites too – there are sites from the US and elsewhere whose … Continue reading »

CEO Brand Ambassadors and the “Main Hoon Na!” syndrome

The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested.  The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar … Continue reading »

Random Useful Thought #005

Legend has it, this is what a senior PR person once told a top US politician who was complaining about the bad press he was getting, and about how people talk badly about him. “If you don’t want people to say bad things about you, don’t do bad things!” It applies to all of us … Continue reading »

Attrition in Advertising and Public Relations

Why do people in advertising and public relations shift jobs a lot? Quite simply, because it is a ‘people business’ where the products and services we deliver are really ideas and thoughts of individuals, and an extension of their personalities. The absence of “one right answer” in our business leads people to put their own … Continue reading »

Advertising, PR, and the Art of Saying “No”

The phrases “No, can’t do!” or “thanks, but no thanks!” don’t quite figure in the vocabulary of advertising, marketing and public relations people, do they? And I mean when it is in the context of standing up for what we believe in, or refusing business because it goes against our values, professional instincts, and the … Continue reading »

Wal-Mart, Julie Roehm, Draft-FCB – the highs and lows straightened out

I (like a whole lot of us) have been following the abovementioned story from the time Draft-FCB got the Wal-Mart business… when George Parker exposed the internal memo at Ogilvy… then when Draft-FCB ‘released the lions’… right up to the discovery a couple of days back that Wal-Mart fired Julie Roehm and has put the business … Continue reading »

UPDATE: Not me. But my content!

Okay, I’m back on wordpress and the issue of illegal mirroring has been sorted out. Here’s how: On discovering the illegal mirroring of my wordpress blog at byindia, I wrote an email to both byindia and web2corp, a  US based company that recently bought byindia. Within a couple of hours, I received an email from … Continue reading »

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