Yesterday, a kid who joined my company just 2 weeks ago, quit her job with us, because she got a job with one of “the most wanted” creative agencies in the country. The bizarre thing is, she has no idea who she will report to, nor have any idea what clients she will work on! [...]
Archive for the ‘Common Sense’ Category
What’s in a name?
Posted: April 2, 2010 by noshtradamus in Advertising, Common Sense, Learnings, Talent & Assets1
It’s just Economics, stupid…
Posted: May 1, 2009 by noshtradamus in Advertising, Common Sense, Indian Economy, Marketing, Politics, What Were They Thinking??As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most [...]
IPL Out, Politics In!
Posted: March 22, 2009 by noshtradamus in Common Sense, IPL, Public Relations, What Were They Thinking??Okay, I see Breaking News on CNN that the organisers of IPL have decided to hold the tournament outside India. Simultaneously, I see Narendra Modi slamming the government on the security reasons that have led to this decision. Of course, Modi is not alone with his vulture-like behaviour, as I see the rest of the [...]
Will SBI please stop wasting money?!
Posted: February 17, 2009 by noshtradamus in Advertising, Brands, Common Sense, Marketing, What Were They Thinking??Tags: SBI
“Ouch!” That’s the first thought that struck me as I picked up the newspapers this morning. No I am not referring to the coverage of the FM’s interim budget, but to the full front page ad for State Bank of India in the leading and very-expensive-to-advertise-in newspapers. The full-frontal assault hurt for two big reasons: [...]
Monkey Business – An old story revisted
Posted: November 8, 2008 by noshtradamus in Common Sense, LearningsTags: Economics, Monkeys, Stock Market
In my search for an image for a monkey in my previous post, I discovered this story about monkeys and the stock market. Very relevant to what’s happening today. So thought I’d share it with you “Once upon a time in a village, a man appeared and announced to the villagers that he would buy [...]
Y’Obama – Learnings from the US Presidential Elections
Posted: November 7, 2008 by noshtradamus in Advertising, Brands, Common Sense, Learnings, Marketing, Politics, Public Relations, Strategy, UncategorizedTags: Marketing, Public Relations, Brands, Obama, Politics, Adverting, Agenda, Value Proposition, USP, US Elections, Voters
The election of Barack Obama as President of the United States of America is landmark in many ways. In fact, Obama’s slogan of “change” holds true in many more ways than perhaps even the man and his spin doctors would have imagined. But that’s not the point of this post. Enough has, and will be written about what [...]
Top Bollywood Female Brand Ambassadors
Posted: November 5, 2008 by noshtradamus in Advertising, Common Sense, Endorsement, Marketing, Strategy, TrendsTags: Advertising, Aishwarya Rai, Brand Ambassadors, Kareena Kapoor, Kurkure, Priyanka Chopra, Vivel
Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena [...]
Bollywood Celebrity Endorsement in India: Khan you guess who is King!?
Posted: September 11, 2008 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Marketing, Public Relations, Strategy, What Were They Thinking??Tags: Celebrities, Endorsement, Brand Ambassadors, Aamir Khan, Abhishek Bachchan, Akshay Kumar, Hritik Roshan, Shah Rukh Khan, Coke, Tata Sky, Titan, Motorola, Idea Cellular, Thums Up, Sony Ericsson, Acer, Parle, HP, Compaq, Nokia, Pepsi, Hyundai
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting [...]
Incredible India: Incredibly callous? Incredibly corrupt?!
Posted: August 27, 2008 by noshtradamus in Advertising, Brands, Common Sense, Customer Service, Debate, Indian Economy, Marketing, Public Relations, Strategy, Talent & Assets, Thinking AloudTags: Brands, Corruption, Democracy, india, Progress
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and [...]
