Category Archive: Creativity

Nov 12

Thought For the Day (And Week, Month, Year, Life): Be Curious

  “If you want to be brilliant, be curious” Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… Be curious about everything relevant, …

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Permanent link to this article: http://noshtradamus.com/2010/11/12/thought-for-the-day-and-week-month-year-life/

Oct 25

CEO Brand Ambassadors and the “Main Hoon Na!” syndrome

The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested.  The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar …

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Permanent link to this article: http://noshtradamus.com/2008/10/25/ceo-brand-ambassadors-and-the-main-hoon-na-syndrome/

Sep 11

Bollywood Celebrity Endorsement in India: Khan you guess who is King!?

In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting …

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Permanent link to this article: http://noshtradamus.com/2008/09/11/bollywood-celebrity-endorsement-in-india-khan-you-guess-who-is-kinng/

Sep 11

IndiBloggers Delhi Meet – Nurturing The Energy

Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around …

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Permanent link to this article: http://noshtradamus.com/2008/09/11/indibloggers-delhi-meet-nurturing-the-energy/

Jul 04

Who is this Bombay Bitch?!

She’s in my face (and probably yours too) every morning. She’s got attitude. She’s very aware of what’s going on. She has a clear point of view ~ which she expresses with wit, sarcasm, to-the-point-bluntness, and a whole lot of flair..! Yeah, she’s a whole lot of fun, and I love to see her in my …

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Permanent link to this article: http://noshtradamus.com/2008/07/04/who-is-this-bombay-bitch/

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