If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading
A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM … Continue reading
The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar … Continue reading
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting … Continue reading
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around … Continue reading
She’s in my face (and probably yours too) every morning. She’s got attitude. She’s very aware of what’s going on. She has a clear point of view ~ which she expresses with wit, sarcasm, to-the-point-bluntness, and a whole lot of flair..! Yeah, she’s a whole lot of fun, and I love to see her in my … Continue reading
There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names … Continue reading
All of us receive jokes in our email – lots of them. We also receive inspiring stories, wierd perspectives, conspiracy theories, interesting photographs, and fascinating puzzles… We read them, smile and feel good. We save these mail, and often pass them on to others hoping that they’ll appreciate/laugh/learn from it the way we did. Of … Continue reading
I’ve been in the business of advertising and communication for 18 years now, and one of the things that never fails to amaze me is how every thing is ‘needed yesterday’. Really… how disorganised can you be? It’s a fact that new brands, products or services don’t suddenly appear magically one quiet afternoon, surprising you, … Continue reading
Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads … Continue reading
