A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM [...]
Archive for the ‘Creativity’ Category
CEO Brand Ambassadors and the “Main Hoon Na!” syndrome
Posted: October 25, 2008 by noshtradamus in Advertising, Brands, Business Ethics, Creativity, Customer Service, Endorsement, Marketing, Public Relations, What Were They Thinking??The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar [...]
Bollywood Celebrity Endorsement in India: Khan you guess who is King!?
Posted: September 11, 2008 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Marketing, Public Relations, Strategy, What Were They Thinking??Tags: Celebrities, Endorsement, Brand Ambassadors, Aamir Khan, Abhishek Bachchan, Akshay Kumar, Hritik Roshan, Shah Rukh Khan, Coke, Tata Sky, Titan, Motorola, Idea Cellular, Thums Up, Sony Ericsson, Acer, Parle, HP, Compaq, Nokia, Pepsi, Hyundai
In the battle for mindshare and market share, some companies in India have gone out of their way (way, way out sometimes) and hired celebrities to endorse their brands. While some celebrities have done a fantastic job (as actors and as endorsers), the rest have just ended up wasting a lot of money, and insulting [...]
IndiBloggers Delhi Meet – Nurturing The Energy
Posted: September 11, 2008 by noshtradamus in Blatant Self Promotion, Creativity, Learnings, New Media, Public Relations, Stargazing, Strategy, Talent & Assets, Trends, UncategorizedTags: Bloggers, Blogs, india, IndiBlogger, Networking, New Media
Last Saturday evening, I spent around four hours with some of the friendliest, most unassuming bunch of people I have met in a long time. Which is surprising, considering I was at the IndiBloggers offline meet in Delhi. And Bloggers, as their reputation suggests, are a volatile and unpredictable bunch of people. “True, Bloggers around [...]
Who is this Bombay Bitch?!
Posted: July 4, 2008 by noshtradamus in Creativity, Marketing, Public RelationsTags: Bollywood, Bombay, Entertainment, Gossip, Journalism, Marketing, Media
She’s in my face (and probably yours too) every morning. She’s got attitude. She’s very aware of what’s going on. She has a clear point of view ~ which she expresses with wit, sarcasm, to-the-point-bluntness, and a whole lot of flair..! Yeah, she’s a whole lot of fun, and I love to see her in my [...]
Where have all the Writers gone??
Posted: July 6, 2007 by noshtradamus in Advertising, Creativity, Debate, Talent & Assets, Thinking Aloud, Trends, What Were They Thinking??There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names [...]
Pouncing Spammers, Hidden Creators
Posted: June 20, 2007 by noshtradamus in Common Sense, Creativity, Internet, Learnings, Thinking AloudAll of us receive jokes in our email – lots of them. We also receive inspiring stories, wierd perspectives, conspiracy theories, interesting photographs, and fascinating puzzles… We read them, smile and feel good. We save these mail, and often pass them on to others hoping that they’ll appreciate/laugh/learn from it the way we did. Of [...]
Need it yesterday – Or why insane deadlines kill good advertising
Posted: May 29, 2007 by noshtradamus in Advertising, Common Sense, Creativity, Learnings, Public Relations, Thinking Aloud, What Were They Thinking??I’ve been in the business of advertising and communication for 18 years now, and one of the things that never fails to amaze me is how every thing is ‘needed yesterday’. Really… how disorganised can you be? It’s a fact that new brands, products or services don’t suddenly appear magically one quiet afternoon, surprising you, [...]
Mass Market? What Mass Market??
Posted: May 15, 2007 by noshtradamus in Advertising, Common Sense, Creativity, Debate, Innovation, Internet, Learnings, New Media, Public Relations, StargazingAnother blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads [...]
sony thump versus motorokr – no match!
Posted: May 2, 2007 by noshtradamus in Advertising, Common Sense, Creativity, New Products, What Were They Thinking??Some time back I put out a post praising the new MOTOROKR commercial starring Abhishek Bachchan (see link). I still stand by it, and in fact love it even more compared to the new “the thump is here” commercial by Sony Ericsson W200i. Why? Let’s talk basics which the agency/client seem to have forgotten: A [...]
