There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to. It was a time when names …
Category Archive: Creativity
Permanent link to this article: http://noshtradamus.com/2007/07/06/where-have-all-the-writers-gone/
Jun 20
Pouncing Spammers, Hidden Creators
All of us receive jokes in our email – lots of them. We also receive inspiring stories, wierd perspectives, conspiracy theories, interesting photographs, and fascinating puzzles… We read them, smile and feel good. We save these mail, and often pass them on to others hoping that they’ll appreciate/laugh/learn from it the way we did. Of …
Permanent link to this article: http://noshtradamus.com/2007/06/20/pouncing-spammers-hidden-creators/
May 29
Need it yesterday – Or why insane deadlines kill good advertising
I’ve been in the business of advertising and communication for 18 years now, and one of the things that never fails to amaze me is how every thing is ‘needed yesterday’. Really… how disorganised can you be? It’s a fact that new brands, products or services don’t suddenly appear magically one quiet afternoon, surprising you, …
Permanent link to this article: http://noshtradamus.com/2007/05/29/need-it-yesterday-or-why-insane-deadlines-kill-good-advertising/
May 15
Mass Market? What Mass Market??
Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads …
Permanent link to this article: http://noshtradamus.com/2007/05/15/mass-market-what-mass-market/
May 02
sony thump versus motorokr – no match!
Some time back I put out a post praising the new MOTOROKR commercial starring Abhishek Bachchan (see link). I still stand by it, and in fact love it even more compared to the new “the thump is here” commercial by Sony Ericsson W200i. Why? Let’s talk basics which the agency/client seem to have forgotten: A …
Permanent link to this article: http://noshtradamus.com/2007/05/02/sony-thump-versus-motorockr-no-match/
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