Oct 25
The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested. The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar …
Permanent link to this article: http://noshtradamus.com/2008/10/25/ceo-brand-ambassadors-and-the-main-hoon-na-syndrome/
Aug 27
I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India. Which is exactly why I am writing this from the heart, with no holds barred. What is Brand India really about? What is the India beyond what we see in doublespread ads and …
Permanent link to this article: http://noshtradamus.com/2008/08/27/incredible-india-incredibly-callous-incredibly-corrupt/
Apr 01
In a move aimed at making the advertising and marketing business more professional and scientific, rather than amateurish and arbitrary, top agency heads and corporate leaders are expected to meet today and arrive at certain common guidelines for recruitment, training, work processes, and campaign evaluation. The meeting is supported by all the Ad Clubs of …
Permanent link to this article: http://noshtradamus.com/2008/04/01/advertising-and-marketing-industry-to-become-idiot-proof-and-more-professional/
Feb 26
The following is an account that took place in Gurgaon, between 3 and 4 pm on Friday, the 22nd of February 2008. All characters and brands mentioned are real. If you are mentioned negatively in this post and are offended by it, too bad – I recommend you get your act together! Last Friday, I decided to …
Permanent link to this article: http://noshtradamus.com/2008/02/26/nike-vs-reebok-vs-puma-and-the-essence-of-customer-service/
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