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Archive for the ‘Debate’ Category

Check out 7 Reasons Why You Should Fear Google

Posted in Debate, Google, Iconic Brands, Internet, Marketing, Media, New Media on May 22, 2009 | Leave a Comment »

Admittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog

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Google Latitude: Big Brother is tracking me!

Posted in Debate, Google, Innovation, New Media, New Products, tagged , , , , , , , , on February 6, 2009 | 1 Comment »

Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices. 
Every length you take, every move you make… (with apologies to the Police)
When you download the app, you [...]

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The Role of DigitalAgencies

Posted in Advertising, Brands, Common Sense, Creativity, Debate, Internet, Marketing, New Media, SEM, Strategy, tagged , , , , , , , on February 3, 2009 | Leave a Comment »

A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas.
The fact is, so-called digital agencies today flood clients with the same old SEO and SEM formulas [...]

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Incredible India: Incredibly callous? Incredibly corrupt?!

Posted in Advertising, Brands, Common Sense, Consumers, Customer Service, Debate, Indian Economy, Marketing, Progress, Public Relations, Shame! Shame!, Strategy, Talent & Assets, Thinking Aloud, tagged , , , , on August 27, 2008 | 9 Comments »

I am not a negative person. I am not anti-India. It is in my blood to B+. And truly, I Love India.
Which is exactly why I am writing this from the heart, with no holds barred.
What is Brand India really about? What is the India beyond what we see in doublespread ads and the glossy [...]

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How celebs get fired – via CNN

Posted in Advertising, Debate, Marketing, tagged , , on July 26, 2008 | Leave a Comment »

“A good pitchman can boost any product’s name recognition with some high-quality shilling. A bad one, on the other hand, can quickly ruin the brand images that companies spend years and millions carefully honing.”
We constantly debate the pros and cons of celebrity endorsement of brands. Millions of Dollars/Rupees are paid every year to celebrities big [...]

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A Few Good Creative Men

Posted in Advertising, Debate, Humour on November 3, 2007 | Leave a Comment »

The Battle of the Departments – Creative versus Client Servicing – over Logoland and the fields of Responsibility, comes forth in this hilarious episode via TysonFaller.
Be warned this dangerous stuff, and contains graphic descriptions of the wars being fought everyday, in every advertising agency’s faux wood corridors, between The Suits and The Ponytails.
Proceed only if you [...]

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In defense of Microsoft

Posted in Anti-Trust, Debate, Microsoft, Thinking Aloud on September 19, 2007 | Leave a Comment »

In a ruling two days back, the European Court of First Instance which is one of the highest legal bodies in the European Union (EU), imposed hefty fines and asked Microsoft to comply with a couple of key directives
a) it should in EU countries, unbundle the add-ons like Windows Media Player in its Windows operating [...]

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Catch-22 in Digital Marketing

Posted in Common Sense, Debate, New Media on September 12, 2007 | Leave a Comment »

Whenever we pitch something new within a team, or to a client, the first question that comes up is -”has it been done before?” But that’s not in the positive sense of saying “let’s not repeat what someone has already done” but in the negative of “oh my god, how can we try something which [...]

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Where have all the Writers gone??

Posted in Advertising, Copywriters, Creativity, Debate, Shame! Shame!, Talent & Assets, Thinking Aloud, Trends, What Were They Thinking?? on July 6, 2007 | 5 Comments »

There was a time when reading ads was a pleasure. We could enjoy an intelligent twist of phrase, smile at a clever use of words, and get amazed by the wordsmithery of a writer passionate about the product and the consumer whom he was trying to sell it to.
It was a time when names like [...]

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Search Marketing – Mahesh Murthy shows the way

Posted in Advertising, Common Sense, Consumers, Debate, Innovation, Internet, Learnings, Media, New Media, Trends on June 12, 2007 | Leave a Comment »

There’s a saying that half the money spent on advertising is wasted – only you don’t know which half. I believe we now have the right answer – it’s the half you spend on sledgehammer mass media advertising that’s wasted. Because quite simply, instead of ‘turning on your audiences’ and having consumers turn to you [...]

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