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Endorsement

This category contains 5 posts

Obama Magic, Bigg Boss Madness. Just another day in the life of India.

I woke up this morning to a great piece in Mint by Anil Padmanabhan on the makeover potential of Indo-US ties. He cut through the chaff of mass euphoria and clever-speech-writers-at-work and made some very interesting points about the relationship between the two countries. And like a good host, rather than slam Obama‘s obvious US-interests-first intentions, … Continue reading »

Top Bollywood Female Brand Ambassadors

Last week, in a live show in Delhi, comedian Russel Peters joked about how Bollywood was all about looks and less about acting. He made it a point to speak about the extremely beautiful former Miss World who is all wooden and terrible as an actress. So today when I read the news that Kareena … Continue reading »

CEO Brand Ambassadors and the “Main Hoon Na!” syndrome

The other day I was in small electrical shop in Shakarpur market, and was looking for an power extension board – “give me the best quality” I requested.  The shopkeeper smiled with pride, and then with great flourish revealed to me his “best quality” extension board. No it wasn’t Philips, Bajaj, or any such familiar … Continue reading »

You know you’re an iconic Brand when # 002

When your brand name shows up in the default dictionary of Microsoft Word When your brand name shows up in the default predictive text of cellphones When your brand appears as the backdrop or centre-piece in a south Indian film song (without you paying for it!) … I will add more as I think of … Continue reading »

You know you’re an Iconic Brand when…

Wow! Check this out… from none other than The President of The United States of America! (via displaynone) My only question is: do sales go up or down, with such endorsements!?

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