Category Archive: Information Technology

Sep 18

Technology and the knowledge within

Most companies are a treasure house of information and knowledge. Case studies, Client Backgrounds, Industry Knowledge, Tools & Techniques, Industry Best Practices – they all exist in every organisation in some form or another – but this knowledge remains a closely guarded secret in dusty folders,  in archived files on various hard disks, and more …

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Permanent link to this article: http://noshtradamus.com/2007/09/18/technology-and-the-knowledge-within/

Sep 13

George Parker, Technology, and 9/11

In a rare post on his blog that is sans cuss-words, the intrepid George Parker republished an article written by him 6 years back, on the triumph and failure of information and communication technology during 9/11. In a well thought out piece originally written for a magazine called Technology Marketing published by Adweek, George Parker insightfully …

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Permanent link to this article: http://noshtradamus.com/2007/09/13/george-parker-technology-and-911/

Apr 02

How the net works (or how we imagine it works)

Noshtradamus is supposed to be a blog where i stargaze about communication, strategy, talent and new media in the new world. I write my posts keeping that in mind – or at least that’s what I think I’m doing! Call it lack of proper focus, or call it the unpredictability of the internet www – …

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Permanent link to this article: http://noshtradamus.com/2007/04/02/how-the-net-works-or-how-we-imagine-it-works/

Feb 10

Soul “Searching” – What Netizens Want from New Media

The internet is this humungous dynamic place with loads of information that enlightens people all over the world, and helps grown ups do their jobs better, children learn better, and all people communicate better. Right? I’d like to agree that this holds true across the board. But somehow the latest google annual search trends report, …

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Permanent link to this article: http://noshtradamus.com/2007/02/10/soul-searching-what-netizens-want-from-new-media/

Nov 20

New Media and what not

When I tell people that I help companies understand new media, and how to use it to their benefit, most people look at me and say – “by new media you mean the internet, right..? what else is there??!”. In the beginning, I used to get stumped by the ignorance behind this assumption. I used …

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Permanent link to this article: http://noshtradamus.com/2006/11/20/new-media-and-what-not/

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