If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading
How about some #BlackbirdPie? My experiment with the #Wordpress – #Twitter integration? http://t.co/zjtuewA— Mehernosh Shapoorjee (@noshtradamus) November 08, 2010 I'll say it again, if Taylor Swift put on black eyeliner and flushed her head in a toilet full of glitter she'd be Ke$ha.— kelly oxford (@kellyoxford) November 07, 2010 Yes, I agree that a stable … Continue reading
Interestingly, only today I read a couple of tweets which I wanted to share here on my blog. I actually copy + pasted the tweets into a word document and was planning to talk about them in a post soon. Then amazingly, today I noticed that WordPress announced a couple of days back, new feature that … Continue reading
Having read and heard all the hype around Walmart’s cash and carry route into the Indian market with Bharti, two colleagues and I decided to check out their spanking new Best Price outlet at village Paragpur on NH1 between Jalandhar and Phagwara in Punjab. It is a large swanky building with huge branding that prominently … Continue reading
There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done … Continue reading
Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices. Every length you take, every move you make… (with apologies to the Police) When you download the … Continue reading
So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting with Gaurav, Rajan, Michelle and Aman* . As I looked at my fellow desis buzzing around the … Continue reading
Talk about new media and innovation – here’s “an invitation you cannot refuse” for a gathering of YouTubers in NYC on 07.07.07 – posted on YouTube of course! Needless to say, if she’s going to be there – I am too! (Sorry, just kidding – I live on the other side of the world in … Continue reading
There’s a saying that half the money spent on advertising is wasted – only you don’t know which half. I believe we now have the right answer – it’s the half you spend on sledgehammer mass media advertising that’s wasted. Because quite simply, instead of ‘turning on your audiences’ and having consumers turn to you … Continue reading
Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads … Continue reading
