There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done [...]
Archive for the ‘Innovation’ Category
Google Latitude: Big Brother is tracking me!
Posted: February 6, 2009 by noshtradamus in Debate, Innovation, New Media, New ProductsTags: Big Brother, Blackberry, Google, Google Maps, GPS, Loopt, Maps, Spy vs Spy, Where
Big brother, wifey, buddy, mistress, whoever… they can all track your movements as you can track theirs, thanks to Google Latitude. Latitude is a GPS based tracking system which runs on Google Maps on Blackberry and other Windows based handheld devices. Every length you take, every move you make… (with apologies to the Police) When you download the [...]
Dubai Diaries, Part 3 – The Perfect BPO Model
Posted: August 9, 2008 by noshtradamus in Brands, Common Sense, Innovation, Learnings, Marketing, Public Relations, Strategy, Talent & AssetsTags: BPO, Brands, Dubai, Economy, infrastructure, Success, UAE
So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting with Gaurav, Rajan, Michelle and Aman* . As I looked at my fellow desis buzzing around the [...]
Wow – what an invitation! YouTubers gather in NYC
Posted: June 22, 2007 by noshtradamus in Advertising, Innovation, Internet, New Media, Public RelationsTalk about new media and innovation – here’s “an invitation you cannot refuse” for a gathering of YouTubers in NYC on 07.07.07 – posted on YouTube of course! Needless to say, if she’s going to be there – I am too! (Sorry, just kidding – I live on the other side of the world in [...]
Search Marketing – Mahesh Murthy shows the way
Posted: June 12, 2007 by noshtradamus in Advertising, Common Sense, Debate, Innovation, Internet, Learnings, New Media, TrendsThere’s a saying that half the money spent on advertising is wasted – only you don’t know which half. I believe we now have the right answer – it’s the half you spend on sledgehammer mass media advertising that’s wasted. Because quite simply, instead of ‘turning on your audiences’ and having consumers turn to you [...]
Mass Market? What Mass Market??
Posted: May 15, 2007 by noshtradamus in Advertising, Common Sense, Creativity, Debate, Innovation, Internet, Learnings, New Media, Public Relations, StargazingAnother blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads [...]
How the net works (or how we imagine it works)
Posted: April 2, 2007 by noshtradamus in Debate, Information Technology, Innovation, Internet, New Media, Stargazing, Thinking AloudNoshtradamus is supposed to be a blog where i stargaze about communication, strategy, talent and new media in the new world. I write my posts keeping that in mind – or at least that’s what I think I’m doing! Call it lack of proper focus, or call it the unpredictability of the internet www – [...]
Google launches Free In-home Wireless Broadband!
Posted: April 1, 2007 by noshtradamus in Creativity, Innovation, New Media, New ProductsIf you drop by at Google today (as I do everyday, it being my default home page) you will spot the New! Get FREE breakthrough broadband with Google TiSP (Beta). It’s an amazing new way to get faster broadband ‘downloads’ via, symbolically, your toilet! It’s something all of us have been waiting for, and is [...]
The ‘Keyhole’ view of Advertising and Public Relations
Posted: December 20, 2006 by noshtradamus in Advertising, Common Sense, Creativity, Innovation, Learnings, New Media, Public Relations, Stargazing“He’s so narrow minded, he can look through a keyhole with both eyes at the same time” – This quote I read years ago aptly sums up what I will share with you… soon!
Adrants offers “fake blog apology” service to marketers!
Posted: December 15, 2006 by noshtradamus in Innovation, New MediaMarketers who create blogs and try to pass them off as genuine user blogs will more often than not get caught! Adrants now offers a customised “fake blog apology service”! Read about the service (and about some fake blogs exposed) here. .
