So there I was sitting in the office of a large financial institution in Dubai. I had just met Sandra at the reception. Vinod brought me a cup of tea. And I was about to sit in on a meeting with Gaurav, Rajan, Michelle and Aman* . As I looked at my fellow desis buzzing around the …
Category Archive: Innovation
Permanent link to this article: http://noshtradamus.com/2008/08/09/dubai-diaries-part-3-the-perfect-bpo-model/
Jun 22
Wow – what an invitation! YouTubers gather in NYC
Talk about new media and innovation – here’s “an invitation you cannot refuse” for a gathering of YouTubers in NYC on 07.07.07 – posted on YouTube of course! Needless to say, if she’s going to be there – I am too! (Sorry, just kidding – I live on the other side of the world in …
Permanent link to this article: http://noshtradamus.com/2007/06/22/wow-what-an-invitation-youtubers-gather-in-nyc/
Jun 12
Search Marketing – Mahesh Murthy shows the way
There’s a saying that half the money spent on advertising is wasted – only you don’t know which half. I believe we now have the right answer – it’s the half you spend on sledgehammer mass media advertising that’s wasted. Because quite simply, instead of ‘turning on your audiences’ and having consumers turn to you …
Permanent link to this article: http://noshtradamus.com/2007/06/12/search-marketing-mahesh-murthy-shows-the-way/
May 15
Mass Market? What Mass Market??
Another blast from the past which is still relevant today – on what I believe all communication firms need to focus on – personalised media. I do believe the mass market or mass audience is dead. And media planners who claim cricket and television are the solution to every marketers problems should get their heads …
Permanent link to this article: http://noshtradamus.com/2007/05/15/mass-market-what-mass-market/
Apr 02
How the net works (or how we imagine it works)
Noshtradamus is supposed to be a blog where i stargaze about communication, strategy, talent and new media in the new world. I write my posts keeping that in mind – or at least that’s what I think I’m doing! Call it lack of proper focus, or call it the unpredictability of the internet www – …
Permanent link to this article: http://noshtradamus.com/2007/04/02/how-the-net-works-or-how-we-imagine-it-works/
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