Archive for the ‘Internet’ Category

Funny thing, this Facebook

Posted: July 23, 2010 by noshtradamus in Internet, Social Media, Thinking Aloud
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hello anusha remember me? this is one of the oddest ‘friend request’ i have sent. i knew you years ago and we even shared the same cubicle for a while i think… now we are on different planets, smiling at each other with a hi when our orbits randomly cross… friends, once. memories, still. and [...]

Check out 7 Reasons Why You Should Fear Google

Posted: May 22, 2009 by noshtradamus in Debate, Internet, Marketing, New Media
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Admittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog

Marketing with Twitter

Posted: May 4, 2009 by noshtradamus in Innovation, Internet, Marketing, New Media, Public Relations, Social Networking
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There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done [...]

Hard times? Talk tough. Talk smart. Talk focussed.

Posted: April 25, 2009 by noshtradamus in Advertising, Brands, Internet, Marketing, New Media, Public Relations, Strategy
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Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of [...]

How to perform better on Google (And a nice link to Julia Angwin)!

Posted: February 5, 2009 by noshtradamus in Blatant Self Promotion, Internet, Learnings, New Media, Public Relations, Strategy
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I have always been fascinated by my own Google results. Call it narcissist, but I am concerned about what I am linked to, and who is linked to me (pun totally intended). My results (all 184 of them at this moment) vary from positive, vague, to totally misleading. My postive results throw up my LinkedIn [...]

The Role of DigitalAgencies

Posted: February 3, 2009 by noshtradamus in Advertising, Brands, Common Sense, Creativity, Debate, Internet, Marketing, New Media, Strategy
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A couple of days back, I read an interesting article by Atul Hegde, CEO of Ignitee, on the role of digital agencies. I agree with him that the industry although nascent, is already bankrupt when it comes to ideas. The fact is, so-called digital agencies today flood clients with the same old SEO and SEM [...]

Copyright fraud (?) by a “blogger”

Posted: November 7, 2008 by noshtradamus in Business Ethics, Internet, New Media, What Were They Thinking??
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Every now and then I spot incoming links to my blog, from a site called Business Way which I discover is using my content as is, to attract traffic. And I am not alone in getting my stuff streamed without credit – there are other sites too – there are sites from the US and elsewhere whose [...]

Google VS Facebook, or Google AND Facebook..?

Posted: October 19, 2007 by noshtradamus in Internet, New Media, Social Networking
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They are two brands I admire, and use every day. Not just for entertainment and personal kicks, but also for understanding and learning what’s up in terms of trends and technologies in the internet space. Google‘s constant stream of innovations and brand extensions are great teachers. And Facebook‘s current explosion in terms of usage is [...]

Random Useful Thought # 009: “The Media”

Posted: September 17, 2007 by noshtradamus in Internet, New Media, Public Relations, Random Useful Thoughts
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‘The All Powerful Media’ isn’t just ‘the media’ anymore. “The All Powerful Media’ now includes your Consumer, and everyone else like him or her, who has an opinion and access to the internet! See related articles: Blogging India Means Business | The First “B” of Marketing

Wow – what an invitation! YouTubers gather in NYC

Posted: June 22, 2007 by noshtradamus in Advertising, Innovation, Internet, New Media, Public Relations
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Talk about new media and innovation – here’s “an invitation you cannot refuse” for a gathering of YouTubers in NYC on 07.07.07 – posted on YouTube of course! Needless to say, if she’s going to be there – I am too! (Sorry, just kidding – I live on the other side of the world in [...]

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