For all you social media evangelists and digital marketing professionals, here’s a great example of branded content with great viral potential. It’s a joke going around on SMS and BBM: Neil Armstrong lands on the moon, only to find two Indians already there! “Who the F*** are you??!” he asks in dismay. Pat comes the … Continue reading
If you want to be briliant, be curious— shagorika heryani (@shagorikah) November 11, 2010 Be curious about people, society, cultures, economics, politics, technology, trends… Be curious about relationships, influencers, triggers, issues, dreams, aspirations… Be curious about strengths, weaknesses, opportunities, tasks… Be curious in the morning, in the afternoon, in the night, and all the time… … Continue reading
Interestingly, only today I read a couple of tweets which I wanted to share here on my blog. I actually copy + pasted the tweets into a word document and was planning to talk about them in a post soon. Then amazingly, today I noticed that WordPress announced a couple of days back, new feature that … Continue reading
Yes, I am MasterChef in the House with Desperate Housewives… and I am having a Flash Forward about C.S.I which is in the Amazing Race against Bigg Boss 4 who refuses to recognise How I Met Your Mother over LA Ink on one of our MTV Kickass Mornings. Well, this article in Adage.com says You … Continue reading
Having read and heard all the hype around Walmart’s cash and carry route into the Indian market with Bharti, two colleagues and I decided to check out their spanking new Best Price outlet at village Paragpur on NH1 between Jalandhar and Phagwara in Punjab. It is a large swanky building with huge branding that prominently … Continue reading
Admittedly, I am a HUGE Google fan. User, Advertiser, Promoter… But you don’t have to be all three to find this article interesting: 7 Reasons Why You Should Fear Google via WAT Blog
There’s a lot of buzz around twitter and how its the next big thing in marketing… here’s a comprehensive and useful piece by Ann Handley “AdAge calles twitter assinine. Is it for everyone? No. But twitter has real use for media companies and social-media-savvy brands” 7 Ways Marketers Can Use Twitter > And when you are done … Continue reading
As part of a monthly review of Indian advertising and marketing which I do for a far-east publication, I have been watching Indian political advertising very closely for some time now. I specifically mentioned the review, because if it wasn’t for it, I would have simply missed/ignored the ads… which is what I think most … Continue reading
Contrary to popular perception (and current brand behaviour all around) you don’t pussy-foot around communication when you’re in the middle of hard times. In Hindi there’s a phrase ‘bolti-bandh’ which is quite like the English one ‘the cat got your tongue’. Which leads me to say brands that lie low in tough times, stand the risk of … Continue reading
2008 was a hard-working year for India. As perhaps it was for the rest of the world. Not only did businesses strive to keep costs down and revenue up, people worked hard to keep their jobs alive and companies afloat. The Economic and Industries Perspective In terms of the economy, some sectors did very well, … Continue reading
